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Getting Started
If you haven't used your POS's marketing function, here are some steps for
getting started.
Do you need a Point Of Sale System for your Business?
GIT Restaurant POS System make your business easier.
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1. Use the Restaurant POS to record
every customer's address.
2. After 30 to 60 days, use that mailing list to send out a post card
saying, "Thanks for your business. Come back soon." GIT Restaurant POS
can print out all the customer's mailing address.
3. After 90 to 120 days, begin targeted, trackable mailings based on
past purchases and check averages. Offer deals you know will appeal to
each customer and his spending habits.
4. Begin tracking "lazy" customers and make more aggressive offers to
entice them to return.
5. Make targeted marketing a lifelong habit. High awareness typically
yields a high level of customer consciousness, but targeted
marketing—i.e., giving customers what they've told you they want—yields
long-term loyalty. |
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